Yellow Pages Group purchases 411.ca Brand and acquires equity interest in 411 Local Search Corp

The Fusion Team have completed over 70 digital and media transactions for its private, corporate and private equity clients. For more information contact pkelly@fusioncorp.co.uk or visit our website
 
 
ACQUISITION 
FDN Database Reference:  F231109-339
 
Acquirer:  Yellow Pages Group
ACQ Web:  http://www.ypg.com
Other Web Links: Twitter
Location:  Canada, Montreal, Quebec
Region:  North America
Description:  Yellow Pages Group publishes more than 340 Yellow Pages and residential print directories in Canada. YPG also owns and operates Canada’s most visited online directories – YellowPages.ca and Canada411.ca, along with CanadaPlus.ca, a network of seven local city sites. YellowPages.ca can be accessed on mobile devices atmobile.yp.ca. Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX:YLO.UN).
Category:  Directory, Search
Contact 1:  Marc P. Tellier, President and Chief Executive Officer
Contact 2:  Christian M. Paupe, Executive Vice President – Corporate Services and Chief Financial Officer
Contact 3:  Stephane Marceau, Chief Marketing Officer 
 
Vendor:  411 Local Search Corp.
Vendor Web:  http://www.411.ca
Other Web Links: Twitter, Facebook
Location:  Canada, Toronto, Ontario
Region:  North America
Description:  411.ca Canada’s Local Search Engine™, is the most visited pure online local search engine in Canada.  Each month over 2 million Canadians use 411.ca to connect with businesses and individuals in their community. 
Category: Search
Contact:  Stephen K. Curry, President and Chief Executive Officer
 
Aprox. Value:  Undisclosed
 
Details:  Yellow Pages Group (YPG) and 411 Local Search Corp., operator of 411.ca™, have announced that they have signed an agreement under which terms YPG will purchase the 411.ca brand and domain names and acquire an ownership interest in 411 Local Search Corp. The addition of the 411.ca site will add approximately one million unduplicated unique visitors to YPG’s network reach.

Under the agreement, 411 Local Search Corp. will have an exclusive license to use the 411.ca trademark until YPG purchases the balance of outstanding shares in the company within approximately three to five years. YPG intends to close this transaction in early March 2010, subject to certain conditions, including the approval by 411 Local Search Corp. shareholders. 

Link: Press Release
  
Other Yellow Pages Group deals reported on Fusion DigiNet

Advisor: Alexander Capital Group acted as exclusive financial advisor to YPG.

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