HubSpot acquires marketing automation company Performable

Three months after receiving a $32 million Series D financing round, led by Sequoia Capital, Google Ventures, and, inbound marketing software company HubSpot has acquired marketing automation company Performable for an undisclosed sum.

“I’ve known David since before he founded,” commented Dharmesh Shah, HubSpot’s co-founder and Chief Technology Officer. “He is not only a brilliant product person but also has a reputation for recruiting exceptional talent, and you can see that in the Performable team. This combination creates the best product development team in B2B software.”

“Combining Performable’s innovative product features with HubSpot’s all-in-one inbound marketing platform accelerates our goal of transforming the marketing industry,” said HubSpot Chief Executive Officer and Co-Founder, Brian Halligan, who was recently named Ernst & Young Entrepreneur Of The Year. “This acquisition is just the first in a series of partnerships, acquisitions and other announcements you can expect to see from us in the coming months.”

Performable’s 18-person team will join HubSpot at the company’s headquarters beginning June 20, growing the team to over 260 staff.

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