YuMe acquires Appealing Media

YuMe, a video advertising technology company has acquired London based Appealing Media, the premium mobile video advertising company serving customers such as ESPN, IPC Media, Bauer Media, and Universal McCann. Appealing Media will become YuMe’s London UK headquarters and will be used as the base for further expansion across Europe.

“As smartphone and tablet adoption takes off, the mobile video market will grow considerably both in complexity and reach. And the advertising on these platforms needs to be relevant and smart, especially for premium brands,” said Michael Mathieu, CEO of YuMe. “We are excited to open our first office in the UK and welcome the executive team of Appealing Media to YuMe.”

Appealing Media’s founder and CEO, Owen Hanks, and senior management team brings over 30 years of experience in the European advertising space to YuMe. Appealing Media has worked with major brands and premium publishers to execute successful complex campaigns across native apps, touch web and mobile web properties and were honored with the Grand Prix award at MobiTech Europe in 2010 for its innovative “Interactive Video Player” ad format.

“Mobile video is clearly a growth market and by joining YuMe we are increasing our offering for the UK market considerably – both to other publishers but also to other platforms such as online and TV,” said Owen Hanks, founder and CEO of Appealing Media. “We are committed to simplifying these complex cross platform campaigns for brands across Europe.”

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