Sanoma Media Netherlands acquires Hemels Publishers

Sanoma Media Netherlands is acquiring Hemels Publishers, one of the leading custom media companies in The Netherlands. Terms f the deal were not disclosed.

Hemels Publishers will remain based in Hilversum, with its full staff. Jeroen Hemels, General Director of Hemels Publishers, will start reporting to the COO Print of Sanoma Media Netherlands, Henk Scheenstra.

Hemels differentiates itself from other custom media companies through its ability to create regional translations of the magazines developed for their customers. The added value for Sanoma Media Netherlands comes from synergies created by complementing Hemels’ custom media knowledge with Sanoma’s digital media expertise. This combination creates an even more appealing business offering, opening up opportunities to grow market share in custom media more quickly.

“Hemels is a strong company with a beautiful and broad portfolio,” comments Henk Scheenstra, COO Print Sanoma Media Netherlands. “Hemels has proven to be able to develop long-lasting relationships with its customers. They are also very skilled at creating loyalty magazines for brands like Mercedes-Benz and KLM. Together with their ability to segment editorial content to regional areas Hemels has unique competencies. We are adding our custom media activation expertise and digital knowledge to the mix. Hemels and Sanoma are combining forces optimally, enabling us to offer cross media custom media activities.”

The Netherlands, Hoofddorp