Digital data collection business e-Rewards is to acquire Conversition Strategies

Digital data collection business e-Rewards is to acquire Conversition Strategies.

Founded in February 2009 by former IPSOS executives, Conversition performs market research within the social media channel. The primary product offered by Conversition is EvoListen. A patent-pending technology, EvoListen collects data sourced from online social media outlets, cleans and filters the data collected, utilizes scientific sampling and weighting to report the results, and then formats it into quantitative data sets.

“With over half a billion consumers worldwide engaging in social media platforms today, we believe social media listening will continue to become an increasingly important way for businesses to collect valuable insights around the needs and wants of their customers,” said Chris Havemann, President and Chief Executive Officer of e-Rewards. “Our acquisition of Conversition will allow us to further accelerate our social media strategy while enhancing the research capabilities we offer. We remain committed to equipping our clients with innovative products that help with the collection and analysis of digital data.”

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