Local.com acquires location-based shopping data company Krillion

Local.com, an online local media company, has acquired Krillion, a provider of location-based product search that connects online shoppers with products available in stores locally, with current discount, pricing and product information.

Krillion aggregates and matches consumer product information from multiple retailer websites and data feeds to create an up-to-the-minute structured index of over 70,000 products across consumer categories including appliances, baby gear, consumer electronics, computers, tools, video games and home & garden. The data index includes over 1,200 brands from over 50,000 retail locations across the U.S. and incorporates product images, current pricing, manufacturer or retailer discounts and real-time in-stock information.

Under the terms of the agreement, Local.com acquired all of the outstanding capital stock of Krillion for $3.5 million in cash. Founded in 2006 and based in Mountain View, Calif., Krillion will become a wholly-owned subsidiary of Local.com with offices in Mountain View. Morgan Joseph served as advisors to the company on the transaction.

USA, Irvine, CA

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