Travel Channel invests in Oyster.com

Travel Channel has acquired a stake in hotel booking website Oyster.com. The size of stake has not been disclosed.

“This is a transformational event for the Travel Channel,” said Laureen Ong, Travel Channel president. “Entering into a strategic relationship with Oyster.com greatly broadens our position as a trusted source for information and allows us to go beyond the inspiration and entertainment we offer on television. Simultaneously, this partnership provides an incredibly meaningful way to connect with and improve the experience of travelers and adventure seekers everywhere.”

Founded in 2008, Oyster.com combines exclusive content and commerce all in one online location. The website publishes objective, in-depth hotel reviews written by trained journalists who document their visits through photographs, and provide expert editorial opinions. Based on a strict set of criteria and ratings, Oyster’s curated content is designed to give users a way to plan, research, and book their hotels.

Under terms of the agreement, Travel Channel and TravelChannel.com will have access to exclusive Oyster.com content. Each brand will also collaborate on future programming and cross-platform promotional opportunities.

USA, Chevy Chase, MD

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