eBay to Acquire location media company WHERE

eBay has reached a definitive agreement to acquire WHERE, a leading location media company and local discovery mobile application. WHERE is expected to enhance the company’s position in local and mobile commerce and deepen its ability to connect retailers with consumers.

Founded in 2004, WHERE is a Boston-based business at the forefront of the intersection of local and mobile commerce. WHERE operates a leading local mobile discovery application – WHERE – and a leading location-based advertising network – WHERE Ads. Through these services WHERE provides personalised, hyper-local advertising, offers, and deals to millions of mobile consumers across North America. More than 120,000 retailers, brands and small merchants use WHERE daily to reach new audiences and deliver real-time foot traffic to their doorstep.

Terms of the agreement were not disclosed. The acquisition is expected to close in the second quarter of 2011.

USA, San Jose, CA

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