eBay Acquires RedLaser (barcode-scanning application for iPhone)

eBay has acquired RedLaser, a popular barcode-scanning application for iPhone, and related technology from Occipital (blog). With over two million downloads, RedLaser is the top-selling iPhone barcode-scanning application for comparison shopping and finding product information using a mobile device. Terms for the deal were not disclosed.

eBay plans to integrate RedLaser’s barcode-scanning technology into its iPhone applications, including its eBay Marketplace, eBay Selling, StubHub and Shopping.com applications. The eBay Selling application for the iPhone will be the first iPhone application to take advantage of RedLaser’s barcode-scanning technology for mobile users to sell items online.

eBay is immediately transitioning RedLaser from a paid application to a free standalone application. The company also plans to significantly increase selection on RedLaser by integrating more than 200 million listings from eBay, as well as product inventory from over 7,000 global merchants on Shopping.com, including 95 of the top 100 online retailers.

The RedLaser technology is being used in a wide variety of applications including grocery shopping lists, gift registries, and nutritional tracking. eBay plans on increasing developer support of the RedLaser technology in the future.

The acquisition of the RedLaser application builds on eBay Inc.’s momentum and innovation in mobile commerce. In 2010, eBay released an iPad application and three new iPhone apps: eBay Selling, eBay Classifieds and StubHub. eBay Inc. is a global leader in mobile commerce with $1.5 billion in gross merchandise volume (GMV) expected in 2010 through its mobile platforms. eBay’s mobile applications are available to millions of iPhone, BlackBerry and Android users in more than 190 countries and eight languages. A mobile purchase is made every two seconds via eBay’s mobile applications.

Location: USA, San Jose, CA

Ref: F231109-521

Related Article – eBay Inc. Completes Sale of Skype to investor group led by Silver Lake Posted on November 19, 2009

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