Facebook to acquire app developer Snaptu

Facebook is acquiring Israeli mobile app developer Snaptu. Terms of the deal have not been disclosed, though reports in Israeli business sites Calcalist and The Marker say that Facebook are paying estimated $70 million.

There is no official release yet. However Snaptu have announced it on their blog as follows:

Our goal when we founded Snaptu in 2007 was to provide useful and innovative services to the 95 percent of mobile users that don’t have access to advanced smart phones.

Earlier this year, we announced the launch of a new Facebook mobile application to give people a great mobile experience on a broad range of feature phones. The Facebook for Feature Phones app currently works on more than 2,500 devices.

We soon decided that working as part of the Facebook team offered the best opportunity to keep accelerating the pace of our product development. And joining Facebook means we can make an even bigger impact on the world.

The acquisition is expected to close within a few weeks.  We’ll have more updates on Snaptu soon, and we’ll be working hard to offer a richer and more advanced Facebook app on virtually every mobile phone. During this transition period, we expect Snaptu will continue to operate as it does today.

We’d like to thank everyone involved in the development of Snaptu, especially our millions of loyal users. We can’t wait to get started at Facebook.

Israel, Tel Aviv & USA, San Mateo, CA

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