Travelclick has acquired Rubicon, a provider of competitive market intelligence to the travel and hospitality industry. Tim Hart, former CEO of Rubicon, will become Executive Vice President and head of Travelclick’s Business Intelligence division and will report to Larry Kutscher, CEO of Travelclick. germs of the deal were not disclosed.
Hotel chains work closely with Rubicon to leverage competitive pricing and forward-looking demand data to improve their pricing and revenue management processes. With Rubicon as part of Travelclick, the company can provide the hospitality industry with a more complete business intelligence services.
“The combination of Travelclick and Rubicon enables us to do more for our hospitality clients, helping them to make better, more informed decisions,” said Larry Kutscher, CEO of Travelclick. “By bringing together Rubicon’s strong relationships with major hotel chains and Travelclick’s established property-level relationships, we have created a unique and powerful offering. With Rubicon and its professionals as part of the Travelclick team, we are positioned for rapid growth and to serve our customers better than ever before.”
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