Launched in 2008, and focused on entertainment news, celebrity, fashion and women’s lifestyle, The Frisky had more than 2 million average monthly readers in 2010 (as measured by comScore) and fits with BUZZMEDIA’s portfolio of digital pop culture brands like Celebuzz, JustJared, Buzznet, Concrete Loop, Stereogum, TheSuperficial, SocialiteLife and GoFugYourself.
“As with other BUZZMEDIA brands, The Frisky has a trusted voice that millions have invited into their daily lives,” said Doug Rohrer, BUZZMEDIA’s Chief Revenue Officer. “Its users chase the intelligence, maturity and humor of its content, and this connection serves as the foundation for the high engagement and influence that are the core of BUZZMEDIA’s work.”
USA, Los Angeles, CA
- BuzzMedia acquire three music entertainment sites Posted on June 1, 2010