AOL Europe has completed the purchase of goviral for $74.1 million. In addition, $22.6 million of consideration will be deferred and paid over two years following completion. goviral is set to join other strategic acquisitions made by AOL in 2010 including StudioNow, 5min Media, TechCrunch, Thing Labs, Pictela and most recently, about.me.
goviral distribute branded video content across the Internet for some of the world’s largest brands, media agencies, creative agencies, and content producers. The company will retain its offices in the UK, Germany, France, Denmark, Sweden and Spain – and further global expansion is planned.
goviral’s current video content distribution network includes more than 18,000 publishers1 across 24 verticals, allowing its clients to reach well over 350 million2 global Internet users and generate more than 60 million video views monthly.3 Specialising in the distribution of viewer-activated videos it has delivered unique campaigns for some of the world’s most progressive and well known brands including: Nike, LG, Unilever, Paramount, Nokia, Hyundai/Kia, Audi, Nintendo and Gucci.
UK, London
Related articles:
- Outbrain acquires Surphace from AOL Posted onFebruary 4, 2011
- AOL acquires social identity site about.me Posted on December 21, 2010
- AOL acquires Pictela Posted on December 16, 2010
- AOL exploring a breakup of the company and merger with Yahoo Posted on December 7, 2010
- AOL acquires video content syndication platform 5min Media Posted on September 29, 2010
- AOL acquires social software start-up Thing Labs Posted on September 29, 2010
- AOL to acquire TechCrunch network of sites Posted on September 29, 2010
Fusion Corporate Partners 