Cox Digital Solutions acquires Internet Broadcasting’s local network business

Cox Digital Solutions, a digital media solutions provider for national, regional and local agencies, advertisers and publishers, has acquired the IB Local Network business and advertising sales group of Internet Broadcasting. Earlier this week it was announced that Adify and Cox Cross Media and merged to form Cox Digital Solutions.

With the acquisition, Cox Digital Solutions, a division of New Yorkbased Cox Reps, now has more than 150 employees across 10 markets.

“Today is a significant step forward in securing our position in the market,” said Steve Shaw, President of Cox Digital Solutions. “IB Local Network’s publisher relationships and media sales power are a natural fit with Cox Digital Solutions. This combination will enable us to meet a wider set of customer needs through a richer solution set, increase efficiencies, and significantly expand our opportunities for growth.”

With the sale of its local network business to Cox Digital Solutions, Internet Broadcasting ( is now able to fully focus on providing publishers with its digital publishing platform and services. “We can now concentrate on what has always been our core business –helping our media publisher clients use their content and consumer relationships to build a powerful digital presence by providing them with the most contemporary publishing platform and services available in North America,” said Roger Keating, Interim CEO of Internet Broadcasting and SVP Digital Media for Hearst Television. “At the same time, by placing the IB Local Network with an outstanding organization like Cox, we’re doing right by our former advertising clients and employees.”  

USA, New York, NY

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