Online women’s media company, Sugar Inc., has acquired MyPerfectSale, a San Francisco-based fashion shopping service that connects over half a million registered members to the latest sales for high-end designer apparel and accessories.
MyPerfectSale operates MyPerfectSale.com, an online shopping destination that sends over twelve million customized email sale alerts per month. MyPerfectSale also runs DesignerApparel.com, a shopping service that helps customers find fashion products across the premier US department stores, luxury retailers, and fashion boutiques.
Sugar Inc.’s acquisition will accelerate the growth of MyPerfectSale in the U.S. and enable it to expand into international markets where Sugar Inc. currently operates, including the UK, Japan, France, Germany and Australia. MyPerfectSale will be maintained as a separate brand while becoming a part of Sugar Inc.’s ShopStyle network of shopping sites. MyPerfectSale’s eight employees will join the growing Sugar Inc. team.
“We are excited to add MyPerfectSale’s large membership base to ShopStyle’s network. MyPerfectSale will now be able to leverage ShopStyle’s network to increase its reach and differentiation in this fast-growing market,” said Andy Moss, President of Sugar Inc.’s ShopStyle.
“When we started Sugar four years ago, we believed future online media leaders would delight their audiences by combining content and commerce,” said Brian Sugar, founder and CEO of Sugar Inc. “MyPerfectSale has done a tremendous job growing their business and we are excited to have them join our commerce team.”
“We’re very pleased to join Sugar Inc. and extend our potential reach to the company’s 18 million plus unique users,” said Dominic Ang, President of MyPerfectSale. “MyPerfectSale fits perfectly into the Sugar Inc. family of sites, and will now connect even more fashion-conscious shoppers to name brands at great prices.”
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