Six Apart Acquires NaturalPath Media

Media company Six Apart has acquired NaturalPath Media an online advertising and media network for sustainable, healthy, and conscious lifestyles. The terms of the deal were not disclosed.

“NaturalPath Media is a valuable addition to the Six Apart Media network and strengthens our ability to help marketers reach highly influential green and healthy living consumers while they are engaging with content and conversations that are important to them,” said Chris Alden, CEO and Chairman of Six Apart. “By joining the Six Apart Media program NaturalPath Media publishing partners will be able to generate more revenue and increase traffic through our innovative conversational marketing programs which are sponsored by well known brands seeking to build awareness for their sustainability and cause-driven initiatives.”

NaturalPath Media was founded in 2006. It has a network of 200 publishers spans categories such as Eating Well, Eco Moms & Family, Green Living, Health & Wellness and Eco Tech and includes premium sites such as www.DrGreene.com, www.GreenLivingIdeas.com, www.ScientificAmerican.com and www.EcoSalon.com.

Location: USA, San Francisco, CA

Ref: F231109-484

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