Paris based global media group Lagardere SCA through newly branded Lagardere Unlimited has acquired BEST (Blue Entertainment Sports Television), the sports and entertainment affiliate owned and operated as a portfolio company of Kentucky based private equity firm Blue Equity, LLC. The terms of the deal were not disclosed.
BEST is a unified, full-service sports and entertainment marketing, management and production firm. BEST originally acquired the tennis, events and television/media divisions from Live Nation in August 2006, and has made multiple acquisitions thereafter in football, college sports, basketball and experiential properties.
Formerly headquartered in Louisville, KY, BEST currently has several offices, including locations in New York City, Beverly Hills and Washington, DC. Besides its client roster of professional athletes, entertainers and media personalities, BEST produces, owns and operates several high profile signature events and retains the television, production and distribution rights to several major sporting events worldwide.
Location: USA, Louisville, KY & France, Paris