Lagardere acquires BEST (Blue Entertainment Sports Television)

Paris based global media group Lagardere SCA through newly branded Lagardere Unlimited has acquired BEST (Blue Entertainment Sports Television), the sports and entertainment affiliate owned and operated as a portfolio company of Kentucky based private equity firm Blue Equity, LLC. The terms of the deal were not disclosed.

BEST is a unified, full-service sports and entertainment marketing, management and production firm.  BEST originally acquired the tennis, events and television/media divisions from Live Nation in August 2006, and has made multiple acquisitions thereafter in football, college sports, basketball and experiential properties.

Formerly headquartered in Louisville, KY, BEST currently has several offices, including locations in New York City, Beverly Hills and Washington, DC.  Besides its client roster  of professional athletes, entertainers and media personalities, BEST produces, owns and operates several high profile signature events and retains the television, production and distribution rights to several major sporting events worldwide. 

Location: USA, Louisville, KY & France, Paris

Ref: F231109-483

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: