Criteo secures $7M investment From Bessemer Venture Partners

Criteo, a company that offes display ad retargeting to eRetailers that are frustrated with spending vast amounts of money to acquire traffic only to have visitors leave their site without making a purchase, has raised $7 million in a Series C round of funding from Bessemer Venture Partners (BVP), bringing Criteo’s total funding to $24 million.

“As a global investor, we have been actively monitoring the technology landscape in Europe and following Criteo for a long time. Their breakthrough retargeting technology, ability to execute and world class management team are very impressive,” said Byron Deeter, partner at Bessemer, who also joins Criteo’s board of directors with the announcement. “We believe Criteo is in a unique position to play a major role in reshaping the rapidly evolving online advertising landscape.”

“Adding proven investors that understand our market and can support our hyper growth, gives us a strong competitive advantage as we build momentum in the U.S. market,” said JB Rudelle, CEO and founder of Criteo. “Bessemer has a history of identifying revolutionary companies. Furthermore, from the very start of our discussions, they have been extremely proactive to bring value to our business.”

Location: Criteo’s corporate headquarters were recently relocated from from Paris, France to Palo Alto, CA, USA
Sectors: eRetail, Internet
Ref: F231109-423

Other Bessemer Venture Partner deals reported on Fusion DigiNet:

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