“Neotia provides us with an essential component of our strategy, as we aim to make Wikio the European leader in Social Media Marketing,” said Pierre Chappaz, CEO of the Wikio Group. “This union will be beneficial to our commercial teams – Ebuzzing and PromoDigital – who will be able to offer a global solution to advertisers and agencies,” he added.
Pierre Chappaz, Wikio Group CEO, founded Kelkoo, the leading European shopping search engine, which was sold to Yahoo! in 2004 for EUR475 million. He then became President of Yahoo! Europe, until he left to set up Wikio.
Aprox. Value: Undisclosed
Acquirer: Wikio Group
ACQ Web: http://www.wikio.fr
Location: France, Paris
Description: Wikio Group focuses on the blogosphere and social networks, Wikio is a communications group operating in Europe and the USA. Wikio boasts sites in six countries, indexing over one million blogs and media websites; it is also a large European news portal with over 20 million unique visitors each month. Ebuzzing (PromoDigital in Italy), the advertising arm of the group, is a platform allowing advertisers to take part in the conversations taking place at the heart of the blogosphere and social networks via the diffusion of quality content and videos. Ebuzzing currently counts over 600 advertisers as clients.
Category: Blog, Social Network, Advertising
Contact: Pierre Chappaz, CEO
Vendor Web: http://www.neotia.com
Location: France, Cherbourg-Octeville
Description: Buzz monitoring and decision analysis for marketing agencies, consultancies and big industry groups, and information systems for managing online reputation. Neotia also offers buzz monitoring solutions, providing advertisers with in-depth studies of their desired sector, as well as reports on advertising and buzz campaigns, carried out in partnership with communications agencies.
Category: Social Media Monitoring
Contact: Jean-Pierre Colomb, Managing Director and founder
Neotia and Wikio were advised by Etienne Mouthon of Mirabaud Financial Planning S.A.
FDN Database Reference: F231109-389
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