UBM acquires Virtual Press Office for $6.5m

The Fusion Team have completed over 70 digital and media transactions for its private, corporate and private equity clients. For more information contact pkelly@fusioncorp.co.uk or visit our website
 
ACQUISITION 
FDN Database Reference:  F231109-270
 
Acquirer:  United Business Media Limited on behalf of PR Newswire
ACQ Web:  http://www.prnewswire.com
Location:  USA, New York, NY
Region:  North America
Description:  Communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Category:  Media
Contact:  David Levin, Chief Executive Officer 
 
Vendor:  Virtual Press Office
Vendor Web:  http://www.virtualpressoffice.com/
Location:  USA, Montclair, NJ
Region:  North America
Description:  VPO is the market-leading provider of communications and marketing services to live event organisers, exhibitors and attendees. VPO was established in 1996 and now serves more than 500 tradeshows and conferences and 10,000 customers worldwide. VPO provides a range of tools and services designed to support all aspects of event marketers’ tradeshow communications, from building online press kits to direct email marketing, to social media outreach and analysis through its recently launched EventBuzz social media analytics capability.
Category: PR : Communications
Contact 1:  Peter Brand, chief executive officer
Contact 2:  Tom Cherry, chief operating officer
 
Aprox. Value:  An initial cash consideration of $6.5m, with a further performance-related consideration of up to $3.5m payable over three years. (VPO is expected to generate revenue of around $2.2m in 2009)
 
Details:  United Business Media Limited today announces that it has acquired Virtual Press Office (VPO) from its private shareholders on behalf of PR Newswire. VPO’s co-founders, Peter Brand, chief executive officer, and Tom Cherry, chief operating officer, will join PR Newswire to lead the integrated Global Events team.
 
Link: Press Release

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