RetailMeNot acquires Dutch online coupon site

RetailMeNot, Inc., a marketplace for online coupons and deals, has acquired, a publisher of online coupons in the Netherlands. Terms of the deal were not disclosed.

RetailMeNot, Inc.’s existing portfolio of European websites also includes ( in the U.K.; Bons-de-Reduction ( and cash-back website Poulpeo ( in France; and ( in Germany. In North America, RetailMeNot, Inc. also operates Deals2Buy ( and RetailMeNot (, the most widely used online coupon site in the United States.

Maurice Buijs , who founded of Actiepagina in 2005, will continue to serve as general manager of RetailMeNot, Inc.’s Dutch operations. The transaction includes transitioning all existing full-time staff to RetailMeNot, Inc. employees, bringing RetailMeNot, Inc.’s total global headcount to approximately 330 employees.

“In addition to our two websites in North America, the acquisition of puts us in our fourth country in Europe,” said Cotter Cunningham, Founder & CEO, RetailMeNot, Inc. “I look forward to working with Maurice and our new team in the Netherlands so we can show more Dutch consumers how easy it is to save money while shopping online, and help our merchant partners grow their business.”

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