Publishers Clearing House Acquires Liquid Wireless

Publishers Clearing House, a multi-channel direct marketer, has acquired Liquid Wireless, a Portland, Maine-based company specialising in mobile lead generation, media buying and analytics.  The company’s mobile platform and services offering is a 360 degree approach to lead generation and customer acquisition.

“The Liquid Wireless team has built technology and processes that are unmatched by most larger mobile technology companies,” said Andy Goldberg, CEO of Publishers Clearing House.  “This enables Liquid Wireless to provide quality customer acquisition at a scale that has never been seen before on mobile. The business is a terrific complement to the multi-platform model that PCH has already created and continues to successfully execute on daily, delivering quality customer acquisition services to over 1000 marketers. We are excited to have them as part of the PCH family.”

The Liquid Wireless team will continue in Portland, Maine while becoming an extension of the Publishers Clearing House digital advertising sales organisation.

NEW YORK and PORTLAND, Maine