AgriBriefing, the provider of agricultural commodity pricing benchmarks, analytics, and market data, has sold its UK agriculture division to Arc Media Holdings, a global events, data and media platform backed by investment funds managed by Eagle Tree Capital. It is Arc’s first acquisition in the UK. According to reporting on Flashes and Flames, Agribriefing was sold for £20 million.
The information assets which will transfer include Farmers Guardian, Dairy Farmer & Arable Farming alongside all related digital platforms plus events brands LAMMA, CropTec and the British Farming Awards.
Commenting on the transaction, Rory Brown, CEO of AgriBriefing said:
“While we are pleased to announce the next evolution of AgriBriefing, in many ways today is a bittersweet day. The acquisition of Farmers Guardian from UBM in 2012 represented the original pillar around which we have built our company and we are enormously proud of the job our teams have done over the past 10 years.
“Following discussions with Simon (Foster) and his team we quickly realised that they shared a similar underlying belief in the future of successful media and community platforms. We do not feel we could have found a better home for our transferring brands, and the teams who work on them. We will continue to cheer their future success from the sidelines as the UK agriculture business enters its next stage.
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