Film and video production firm Park Group and the content specialists from Studio Squared have merged as Tilt Creative + Production, a fully integrated creative and production firm formed to assist national and local clients with creation of traditional and digital video content.
Under the terms of the merger, Park Group founder Dave Trownsell and partner Stacy Murphy will hold a minority share of TiltCP, which is majority owned by former S2 president Ron Carey. Carey will serve as CEO of the combined entity, which employs just under 40 people.
“Combining as one allows us to concept a creative idea, produce that idea, edit that idea and pull it off through the efficiencies we gain by keeping the entire process in-house,” says Carey, who served as a senior vice president at The Martin Agency before joining S2 in 2014. “Content is proliferating across a number of traditional and digital channels and screen sizes, so we have built TiltCP to deliver a high volume of quality, creative content that remains reflective of every client’s brand.”
The Park and S2 merger comes as content demands for global brands are shifting away from traditional channels and moving onto a variety of digital platforms, streaming services, social media sites, and mobile devices. With the newfound demand comes the need for a high volume of creative production that must be met with speed and efficiency while still maintaining quality and ensuring that the client’s brand is accurately presented in the final product.
“As we have for over thirty years, our team will continue offering full-service production for television, film, and traditional advertising and marketing needs,” Trownsell says. “As we looked to the future of our industry, we recognized that we must also evolve and combine creative, strategy, production and post-production under one roof to offer clients a leaner and more responsive model to meet their needs.”
Founded in 1986, Park Group has become one of the largest media production groups in Virginia, offering national clients turnkey production and post-production services. S2 was formed by The Martin Agency in 2008 to produce digital point-of-sale, in-store advertising for major retailers and other businesses. The company was taken private this year by Carey, and several previous S2 employees have joined TiltCP. Clients include Walmart, Audi, Capital One, Ferguson Enterprises, and others.
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