Sovrn acquires UK advertising technology OnScroll

sovrnSovrn Holdings, Inc.has acquired UK-based online advertising technology company OnScroll. The terms of the deal were not disclosed.

The acquisition brings to Sovrn OnScroll’s in-view ad technology as well as international expansion with an experienced London based team.

onscrollPublishers using OnScroll are able to provide advertising inventory that is viewable while the reader is actively engaged. They are also able to measure and respond to user engagement time. Buyers can utilise their specific viewability requirements.

The OnScroll team has a substantial base of professional publishers in the UK and will instantly provide Sovrn a large European market. OnScroll co-founder Andy Evans will lead Sovrn’s team in the UK and Europe as Managing Director. Co-founder Babac Vafaey will assume the role of Vice-President of Business Operations for the UK and Europe.

“With this deal, Sovrn gains an incredibly smart and dedicated group of people committed to helping publishers capture more value from the attention they create,” said Walter Knapp, CEO of Sovrn. “Andy, Babac, and the entire OnScroll team have created a fantastic product and perhaps even more importantly they are 100% culturally aligned to our mission of helping professional publishers succeed.”

Sovrn will integrate the OnScroll technology into the its Meridian platform so all publishers can access OnScroll technology for display, video and mobile advertising inventory as well as reporting on active reader engagement.

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