Private equity firm Symphony Technology Group has acquired Simmons and Hitwise from Experion. The terms of the two transactions in aggregate were $47 million plus a further potential amount of up to $5 million based on an earnout.
Hitwise and Simmons provide consumer measurement and analytical services to marketers, media brands and advertising agencies. Simmons is best known for its National Consumer Study. Hitwise, a provider of large-scale online clickstream data collection and consumer behavioral analytics, is being acquired by Connexity Inc, an STG portfolio company.
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