Condé Nast has acquired Pitchfork Media, Inc. The deal adds the popular music vertical to Condé Nast’s digital network. The terms of the deal were not disclosed.
Founded in 1996, Pitchfork is a Chicago-based online music magazine devoted to music journalism, news, album reviews, and feature stories.The company’s monthly audience has grown to over six million unique visitors and their social following has also increased to well over four million followers and fans.
“Pitchfork is a distinguished digital property that brings a strong editorial voice, an enthusiastic and young audience, a growing video platform and a thriving events business,” said Bob Sauerberg, Condé Nast president and CEO. “We look forward to bringing Pitchfork to the network of best-in-class brands of Condé Nast.”
The acquisition effort was led by Fred Santarpia, chief digital officer of Condé Nast, to whom the Pitchfork team will report.
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