NAHL, the UK consumer marketing business focused on the Personal Injury market, operating under the National Accident Helpline brand, has acquired Fitzalan Partners. The Group is paying up to £4.3m for Fitzalan made up of an initial cash consideration of £3.0m and a further cash of up to £1.3m prior to 31 December 2015 dependent on certain conditions being met. Fitzalan reported Profit before Taxation of £0.7m for the year to 31 July 2014.
Based in London, Fitzalan, which was founded in 2011, is an online marketing specialist that uses proprietary technology platforms to target home buyers and sellers in England and Wales and offers lead generation services to panel law firms and surveyors in the conveyancing sector, providing them with confirmed instructions rather than partially qualified leads.
Russell Atkinson, CEO of NAHL, commented: “As we highlighted at the time of our IPO, strategic acquisitions are a key part of our growth strategy and we are delighted with the acquisition of Fitzalan. The acquisition offers NAHL the opportunity to extend its reach into the conveyancing market and utilise its competitive advantage and skill set from the PI market to take advantage of the significant growth opportunities already identified.”
UK, Kettering & London