ECI Partners has invested in ATG Media, a pioneer of webcast and timed online auction platforms. ECI will partner with ATG’s management and existing investor Mobeus Equity Partners to help drive the company’s ongoing international expansion.
ATG operates the-saleroom.com, i-bidder.com, BidSpotter.co.uk and BidSpotter.com as well as publishing the antiques industry bible, Antiques Trade Gazette.
ATG’s platforms allow bidders from around the world to browse fully illustrated sale catalogues and place bids over the internet in real time, with live audio and video feeds delivering the auction room atmosphere. Bidders are also able to participate in timed, online only auctions.
ATG’s growth has been driven by the continued shift of bidders online and ATG’s ability to provide auctioneers with a larger bidder base.
Tom Wrenn, Partner and head of TMT at ECI, commented: “We are delighted to be partnering with ATG Media as the company transitions into its next growth phase. As a growth focused investor we were attracted to ATG by its market leading technology and strong brand recognition, attributes that have driven its market penetration.
“We look forward to working with Anne’s team and Mobeus to help drive ATG’s continued expansion in the UK and internationally.”