Magnetic, a digital ad technology platform, has acquired Cognitive Match, a provider of optimization and solutions for advertisers, agencies and media sellers. The terms of the transaction were not disclosed.
“Magnetic is one of the largest aggregators of intent data, and the addition of Cognitive Match means marketers can now build an ad in real time by assembling thousands of individual elements based on product feeds, keywords, audience intent, or just the weather or location,” says James Green, CEO of Magnetic. “This acquisition combines creative optimization with our programmatic platform so that marketers can personalize ads at scale.”
Magnetic and Cognitive Match have been partnering on campaigns for more than two years. Cognitive Match Founder and CEO, Alex Kelleher, and his team will join the Magnetic team in New York, San Francisco and London, effective immediately.
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