Sway Group, a management agency for bloggers, has acquired Massive Sway, SITS Girls, and the Bloggy Boot Camp conference series. The terms of the deals were not announced.
Massive Sway is a 50,000-strong network of diverse female publishers. SITS Girls is a blogging community. Bloggy Boot Camp is a conference series for women in social media.
“Since 2011, our company has grown from a three-person startup to a company of 15 full-time employees,” said Danielle Wiley, CEO of Sway Group. “Bringing Massive Sway, SITS Girls, and the Bloggy Boot Camp conferences under the Sway Group umbrella, along with its founders Tiffany Romero and Francesca Banducci, is incredibly exciting, because these fast-growing communities of talented publishers allow us to create a truly amazing variety of programs. Now we can offer brands and agencies an even broader scale of services and targeting capabilities, including the ability to drill down by region, demographic, content vertical, and social network.”
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