Digital Generation, Inc., a multi-screen advertising company, is to acquire Republic Project, a cloud-based ad platform that enables agencies and brands to create, deliver and measure social and mobile rich media campaigns. DG will acquire substantially all of the assets of Republic Project for $1.4 million in cash and an additional earn out tied to revenue and EBITDA performance targets in 2014 and 2015. Republic Project’s 11 employees, including CEO AJ Vernet, will join DG’s Los Angeles office.
“Every channel offers advertisers a unique set of opportunities to engage with audiences,” said Ricky Liversidge, DG CMO. “Continuing to integrate and innovate within areas such as social and mobile, while making sure advertisers can move quickly within a data driven landscape, is critical. The addition of Republic Project’s technology and knowledge helps accelerate this process.”
USA, New York & Los Angeles, CA