WGSN, the global trend forecasting service, has acquired Mindset Communicaco e Marketing Ltda, its marketing partner in the Latin American market.
Mindset is an advisory agency dedicated to research and analysis of future and current consumer behavior. It works with many leading companies in Brazil and brings a loyal subscriber base and great relationships with major retailers, merchandisers and designers across the region. Mindset has been a reseller of WGSN’s trend service subscription for nine years.
This agreement will provide Mindset access to WGSN’s infrastructure, wider global markets and their expertise in technology, content, operations and customer excellence. It will enable WGSN to be even closer to its customers in Latin America and create local content direct for that market. It will also enable other Top Right Group businesses to benefit from Mindset’s expertise in Brazil and across the LATAM region.
Julie Harris, CEO of WGSN and Planet Retail commented: “We are delighted to announce this acquisition, which not only further strengthens WGSNs position in the Latin American market, but is also part of a wider strategic objective to expand our trend, retail and intelligence services in new and developing markets.”
This is the group’s second acquisition this year following the purchase of certain online assets of Mudpie, a provider of fashion trend forecasting with more than 200 customers worldwide.
Top Right Group Latin America is headquartered in Sao Paulo and will shortly move to a new office near Faria Lima.
UK, London & Sao Paulo