Hasbro acquires a majority interest in mobile games company Backflip Studios

hasbroToy maker Hasbro has acquired a majority stake in Backflip Studios. The Boulder, Colorado based company develops some of the mobile industry’s most popular games including DragonValeNinJump and Paper Toss. Hasbro paid $112 million in an all cash transaction for 70% of the company.

Founded in 2009 by Julian Farrior, Dale Thoms and Tom Blind, Backflip Studios has had more than 300 million downloads of its games. Other titles in their portfolio include, Ragdoll BlasterArmy of Darkness Defense andOutWordedBackflip will continue to develop its own IP, as well as create mobile games featuring many of Hasbro’s best known brands. As part of the transaction, Backflip’s management team will continue to run the company, which will remain in Boulder. Hasbro anticipates the transaction to be neutral to slightly accretive to its 2013 financial results.backflip-logo

“The acquisition of Backflip fits perfectly into our strategy of extending our brands into all forms and formats,” said Brian Goldner, President and CEO of Hasbro, Inc. “As mobile play continues its rapid growth, Backflip’s leadership position, great games and established network of users, makes Hasbro a more meaningful participant in digital gaming. Together with Julian, Dale and the talented team at Backflip, we will continue to take a leadership role in bringing great game play to the mobile environment.”

USA, Pawtucket, RI & Boulder, CO

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