LIN TV Corp., a local multimedia company, has acquired a majority ownership position in HYFN, a full service digital agency that develops and implements mobile, social and web experiences for some of the world’s largest brands. Morgan Harris, founder of HYFN, will continue in his role as Chief Executive Officer.
“Our acquisition of this growing and successful company is part of our continued investment to build our digital media ecosystem in a strategic way that drives synergies and positions us as the leading one-stop-shop for all marketing needs,” said Vincent L. Sadusky, President and Chief Executive Officer of LIN Media.
Founded in 2000 with offices in Los Angeles, California and New York, New York, HYFN is a collective force of strategic, creative, engineering and client service specialists that deliver results-driven campaigns for mid-size, Fortune 500 and global companies that want to reach and engage their target audiences wherever they are, on any device.
“The demand for robust social and mobile marketing solutions that break through the clutter continues to grow at a rapid pace,” said Robb Richter, Senior Vice President Digital. “We’ve been extremely impressed with HYFN’s digital capabilities, business model and the strength of their management team. There are important competitive advantages that result from having the agency’s creative talent in the same room as their engineers.”
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