LifeApps acquires Today’s New Deal

LifeApps-Icon-2012-85pxLifeApps Digital Media has acquired the assets of Today’s New Deal, including todaysnewdeal.com. Terms of the deal were not disclosed.

LifeApps Digital Media a designer of apps for sports, health, fitness and entertainment enthusiasts, has acquired Today’s New Deal, a Southern California based daily deal website and email marketing newsletter service. LifeApps has acquired all assets of the Today’s New Deal website, newsletter system and Today’s New Deal’s approximately 40,000 registered users.

“We are looking forward to branding Today’s New Deal as a sports, health and fitness specific daily deals site combined with an m-Commerce mobile app companion,” said LifeApps CEO, Robert Gayman. “The Southern California region, from Ventura County through Los Angeles and San Diego, is a very health conscious, e-commerce and mobile health friendly area. We know that the sports, health and fitness targeted daily deals that Today’s New Deal will be delivering are going to be of great interest to the approximately 40,000 existing subscribers of Today’s New Deal. We also believe narrowing the focus of the deals to our specific sports, health and fitness market will help us improve the deals that are offered through Today’s New Deal and grow its subscriber base.”

LifeApps will brand the Today’s New Deal service with a new look, new logo and a companion m-Commerce mobile app and will launch the new service this summer.

USA, San Diego, CA

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