MOO.COM acquires Flavors.me from Hii Def

MOO.COM has acquired Flavors.me from Hii Def Inc. In the form of an asset purchase, MOO will retain the Flavors.me website, brand, technology, IP and customers in an all-cash deal. terms of the deal were not disclosed.

MOO one of the world’s fastest-growing online printers, focusing on both personal and professional identity products, such as business cards and now personal identity webpages. Flavors.me provides another way for customers to showcase themselves, but in a digital format that can be shared over email, mobile, social networks and the web.

Richard Moross, Founder and CEO of MOO.COM, said “We really admire what the Hii Def team has done with Flavors. It was clear that we shared many of the same values of good design and usability. When the opportunity arose to acquire the Flavors product we were very excited. Over the past six years, MOO has focused on helping people create beautiful print products to make them or their business look great. We’ve always had strong bonds with the web, from our first partnership with Flickr back in 2006, and more recently our integration with Facebook Timeline. Identity is core to what we do and this acquisition is a great fit for the MOO brand, giving us a 100% digital identity product to add to our existing range of print products. It’s a fantastic complement to our line-up, offering customers a beautiful personal web page that they can use to promote themselves or their business.”

Flavors.me will sit initially alongside MOO’s suite of physical products – business cards, postcards, greeting cards, stickers and other accessories – as a standalone product, but in the future the two businesses will become much more closely linked. MOO will continue to invest in the product to increase ease of use and enhance the mobile offering, as well as adding new design features.

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