The Weather Channel Companies (TWCC) are to acquire Weather Underground, a provider of Web based weather data. Terms of the deal were not disclosed.
“Everyone in the weather space is familiar with the strength of Weather Underground and its innovative method of presenting weather data. Weather Underground will add a great complementary, brand to our portfolio, a brand with a distinct, loyal, and active user base that will enable us to reach a unique segment of users,” said TWCC chairman and CEO David Kenny. “Most importantly, this acquisition will grow the weather expertise that is central to everything we do and will result in better forecasts and weather data for users on all of our platforms.”
Weather Underground’s site wunderground.com and its portfolio of mobile applications will continue to operate and its employees will become a part of TWCC. In addition, Weather Underground’s San Francisco headquarters will become a regional office for TWCC. Blackstone Advisory Partners L.P. served as TWCC’s financial advisor in the transaction and Kilpatrick Townsend & Stockton LLP acted as legal advisor. Weather Underground was advised by Digital Capital Advisors, LLC.
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