Zimbio acquires online home decor magazine Lonny

Zimbio Inc., parent company of entertainment news website, Zimbio.com, and fashion and beauty website StyleBistro.com, announced today it has acquired Lonny, a monthly online magazine that focuses on home decor. Zimbio gains the founding editorial team, the Lonny website, its library of past issues, and an archive of thousands of original photographs.

Launched by designer and editor Michelle Adams and photographer Patrick Cline in October 2009, Lonny has featured the work of design luminaries including Bunny Williams, Kelly Wearstler, Albert Hadley, Vicente Wolf, and Cath Kidston. In just two-and-a-half years, Lonny has developed a passionate following of young, affluent professionals with a special affinity for design. By supplying dynamic, accessible interiors, and consistently unearthing new products and resources, the magazine has introduced a broad range of exciting style discoveries to an enthusiastic readership.

“Lonny’s combination of category-leading editorial and stunning photography has attracted an incredibly loyal and passionate audience. They’ve become hugely influential in a very short time,” said Tony Mamone, CEO of Zimbio. “We plan to leverage our technology platform and publishing tools to grow the content, reach a larger audience, and give Lonny fans more ways to access and interact with it.”

Zimbio plans to invest in the Lonny team and technology, both to grow the existing publication and enhance the web experience with easy access to back issues and a fully searchable image collection. Zimbio also intends to bring Lonny content to more platforms including tablets and smartphones.

Founders Michelle Adams and Patrick Cline will continue to run Lonny. Adams, co-founder and editor-in-chief of Lonny, also started Rubie Green, an organic textiles company.

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