Mood Media Corporation acquires BIS for €22.5M

Mood Media Corporation has acquired BIS Group, a provider of commercial audio-visual installation in the Benelux region, for a consideration of €22.5 million in cash. Mood Media is an in-store media specialist that helps its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.

In the year ended December 31, 2011, BIS recorded revenue of €46.1 M and Profit Before Tax of €2.6 M.

Lorne Abony, CEO & Chairman of Mood Media Corporation, commented, “We are excited about the BIS acquisition for a number of reasons.  Firstly, the acquisition’s merits on a stand-alone basis are compelling; Mood is acquiring a well-established business with a strong market position at an attractive value. Most critically, however, we believe that BIS’s sophisticated and comprehensive installation capabilities will enable Mood to better capitalize on its tremendous visual market opportunity and grow its visual recurring revenue base more efficiently.

The acquisition is in step with Mood’s growth strategy of driving organic sales growth by enabling the enlarged group to offer an expanded range of products and services.  The integration of BIS with Mood also offers further opportunities to centralise and realise scale economies from the combined organisation.

Canada, Toronto & The Netherlands, Ridderkerk

%d bloggers like this: