Rauxa, a full-service direct marketing agency, has acquired ThoughtMatrix, a San Francisco-based digital design and development firm. The deal will expand Rauxa’s portfolio of digital and integrated services.
“This acquisition will expand Rauxa’s service footprint and continues our growth and evolution in digital services,” Rauxa CEO Jill Gwaltney said. “We strive to make our clients’ marketing dollars more productive, and we’ll expand upon this by adopting and delivering the latest in digital marketing capabilities.”
The two agencies will operate in their current locations until mid-2012, when Rauxa’s San Francisco office will combine with ThoughtMatrix in a new location. Terms of the deal were not disclosed.
Founded in 2003 by Tony Rems and Trevor Fagerskog, ThoughtMatrix employs 44 people. Clients include Autodesk, Mattel, Levi’s, Dannon, Cisco, eBay, Expedia and PayPal. Rems, the former CTO of Razorfish, will assume the role of senior vice president of technology at Rauxa, while Fagerskog will become senior vice president of operations.
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