PK4 Media, an online video advertising network and publishing company, has acquired JSFour, a media and technology company. As part of the acquisition JSFour founder Jimi Smoot will join PK4 Media as the VP of Product Development. The two companies have been in collaboration to develop an advanced video distribution platform named Bishop.
The Bishop Video Platform is designed for the next generation of online video. At the core of Bishop’s DNA is JSFour’s Render platform, which was engineered for publishers to lower the cost associated with running video on their site. PK4 Media brings advertisers to the mix to offset any cost.
“When JSFour showed us their low cost and streamlined method for publishers to add video to their site, light bulbs went off instantly,” said PK4 Media CEO and Founder, Tom Alexander. “We knew that the publishers we have relationships with would benefit from this platform, and any costs would be offset through our brand partners. We acquired the technology almost immediately.”
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