Trinity Mirror has acquired email marketing business Communicator Corp for £8 million. The company was acquired from a number of shareholders including the Managing Director, Chris Wilds who will be retained in the business. The company reported revenues of £3.5 million and operating profit of £1.0 million in its latest reported accounts to the year ended 31 March 2011 and had gross assets of £1 million. Communicator Corp is based in Sunderland.
This acquisition furthers Trinity Mirror’s aim to build a network of digital marketing services businesses. In 2008 Trinity Mirror acquired Rippleffect, a digital marketing services specialist offering website design and development, e-commerce, social media and on-line advertising. Communicator Corp complements the Rippleffect business by adding email and mobile communications to the services currently offered.
Sly Bailey, CEO Trinity Mirror PLC said: “Increasingly we’re seeing that, in addition to print and website advertising, clients want help in areas such as website design, search engine optimisation, e-mail marketing, social media and web analytics. The addition of Communicator Corp to our stable of digital assets will enhance our offering and complement the digital marketing services currently offered by Rippleffect.
UK, London and Sunderland