eCommerce technology company Cinsay has acquired LaunchFish, the Dallas-based social media marketing firm. The combined companies offer a social commerce marketing solution focused on driving measurable results and completing transactions through content syndication.
“This acquisition is extremely synergistic for Cinsay, as we have had tremendous demand for our Smart Container™ managed services,” said Briggs in making the announcement. “It is a huge game changer for our clients, especially when considering the exponential growth that continues to take place in both video sharing and social commerce.”
LaunchFish was founded in 2009 by Kyle Nelson, a 20-year marketing veteran whose experience with emerging growth companies has generated tremendous success. During his career, Nelson has secured nearly $130 million in funding for startup ventures, and led exclusive partnerships with Fortune 1000 companies, including Yahoo!, broadcast.com, CBS, Sprint, Adecco and The Tom Peters Company. As part of the acquisition agreement, Nelson will head Cinsay’s Social Services division.
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