Skimlinks, an in-text monetization platform for Web publishers, has raised $4.5 million in Series B funding. Led by Bertelsmann Digital Media Investments (BDMI), the new investment will help continue Skimlinks’ growth in existing and new vertical markets within the United States and around the globe. It will also finance product research and development.
The new funding round continues Skimlinks’ strong investor momentum, bringing its total investments to $7.5 million to-date. In addition to BDMI, new investors 500startups and Venrex Investment Management and existing investors – Sussex Place Ventures, The Accelerator Group, and NESTA (National Endowment for Science, Technology and the Arts) – also contributed to the latest funding round.
“We chose BDMI to lead this round because of its stellar experience in both online publishing and advertising,” said Alicia Navarro, CEO of Skimlinks. “We’re delighted that all of our investors continue to believe in the value Skimlinks delivers, and we look forward to using this investment to continue our rapid expansion throughout Europe and the United States.”
“We are excited to be investing in Skimlinks. The team is energetic and inventive, and the space is open for technical innovation,” said Urs Cete, managing director of BDMI, who will be joining the Skimlinks Board.
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