Universal Magazines acquires Westwick-Farrow Media

Here is one we missed in August.

Universal Magazines has acquired Westwick-Farrow Media from founding owners Adrian and Yvonne Farrow. The business will retain its current staff and continue to operate from the existing Westwick-Farrow Media offices in Wahroonga on Sydney’s north shore.

Westwick-Farrow Media celebrated its 30th anniversary earlier this year and the acquisition includes titles such as What’s New in Electronics, What’s New in Process Technology, Radio Comms Asia-Pacific and Voice+Data. The acquisition will enhance Universal’s ability to grow further by entering into new trade publishing markets in Australia, New Zealand and Asia.

“We have always been interested in opportunities to advance Universal’s position as a dominant media company and today’s news represents such an opportunity to expand our presence into new domestic and international trade markets,” said Prema Perera, CEO of Universal Magazines. “Most importantly, the deal emphasises Universal’s commitment to and belief in print as well as digital media, as magazines continue to be profitable tools of communication for advertisers who want to reach engaged and receptive audiences.

Universal plans to maintain much of the original operating structure. Current Associate Publisher Geoff Hird, who has been with Westwick-Farrow for more than 21 years and is Chairman of Publishers Australia, will stay on in his new role as Publisher of the Westwick- Farrow businesses.

Australia, Sydney