WeddingWire, a wedding technology company, has acquired ProjectWedding.com. Project Wedding, formerly a wedding property of eHarmony, Inc. and network partner of WeddingWire, provides wedding ideas, inspiration and advice for engaged couples.
“The WeddingWire team is thrilled to welcome Project Wedding to the WeddingWire family of brands,” says Timothy Chi, CEO, WeddingWire. “This acquisition joins together two of the largest online wedding properties. For our local and national advertisers, we now offer significantly greater reach and scale. For our engaged couples, we will continue to invest in the unique and thriving communities on both properties.”
Over 1 million brides and grooms visit Project Wedding each month to interact with the supportive community, read curated editorial content and find the best local wedding professionals. The acquisition of Project Wedding continues the rapid growth of WeddingWire’s digital footprint, which includes leading wedding planning sites, social media applications and mobile offerings.
“WeddingWire is an innovative leader in the wedding category and will continue to make Project Wedding a valuable resource for brides who want to find the best local vendors to make their wedding days memorable,” says Greg Steiner, eHarmony’s President and Chief Operating Officer.
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