Live Gamer has acquired New York-based video game ad network gamerDNA Media, and engagement advertising platform BrandPort. The two additions will form Live Gamer Media, a new business unit complementing Live Gamer’s microtransaction offerings.
The pairing of gamerDNA Media and BrandPort offers advertisers a single source for targeting gamers, including both hardcore gamers, and casual/social gamers.
“Launching Live Gamer Media through the acquisitions of two impressive companies — gamerDNA and BrandPort — offers advertisers a one-stop partner for connecting with gamers in a whole new way,” said Andrew Schneider, president and co-founder of Live Gamer, “We’ve brought together the reach of display with the innovation and high-engagement levels of virtual goods incentive video — both gamers and advertisers win.”
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