Salesforce.com completes its acquisition of Radian6

Salesforce.com has completed its acquisition of Radian6, a social media monitoring platform used by more than half of FORTUNE 100 companies. It is reported that the price paid was $326 million.

Radian6’s unique technology captures hundreds of millions of conversations every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities. The intelligence gained from these conversations helps companies better market and sell to prospects, serve customers and understand what’s being said about their brands, products and competitors.

“Radian6 adds huge value to salesforce.com by delivering the public, social web across all our products,” said Marc Benioff, chairman and CEO, salesforce.com. “Giving customers the social intelligence they want with the business context they need will further differentiate our products and accelerate our growth.”

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