Clarity Media Group was established in October 2007 with the purpose of obtaining and acquiring vast amounts of Action Sports Content with the sole intention of displaying the content to a wide market of followers on various platforms. Gravity Collection, a digital media company, was established in 2005. It is one of the largest content providers of action sports.
It is expected that there will be seamless transition of libraries and interfacing of brands due to the similarities of the companies.
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